SORA
Studio Sora by Grete Kägo
Writing & editing for brands, people, and ideas worth paying attention to.
8 years of experience across journalism, editorial content, and brand storytelling.
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About
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I’ve worked across journalism, media, marketing, communications and brand storytelling — writing, editing, interviewing, and turning loose ideas into stories people actually want to read.
My work has appeared across Estonia’s major media outlets, and over the years I’ve partnered with entrepreneurs, investors, athletes, musicians, authors, real estate developers, cultural figures, event organizers, media agencies, brands, and visionaries — all of them with ideas, a vision, or a message worth paying attention to.
My job is to shape those ideas so they reach the right audience, catch the media’s attention, and land clearly, powerfully, and memorably. That might mean writing a feature article, ghostwriting a founder’s voice, shaping a launch campaign into a story, or editing an interview until it’s ready to publish.
Either way, the goal is the same: give my collaborators back the time and energy to focus on what matters most.
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Education
Master’s degree, Journalism & Communication University of Tartu, 2019–2021
BBA, Business Administration and Marketing Estonian Business School, 2016–2019
Experience
Editor in Chief GoodNews Communication, 2024–present
Social Media Marketing Manager SLIMM, 2023–2026
Social Media Marketing Manager & Journalist, Editor, Reporter Sky Media, 2020–2023
Communications Specialist Estonian Railways, 2019–2020
Marketing Manager Estonian Fairs, 2018–2019
The name
Sora
Sora is inspired by the Sanskrit word svara — a word that carries the meaning of voice, sound, and tone. It’s a name that speaks about everything I do: finding the right words, and the right voice, to tell a story.
Services
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Journalistic Texts
Articles, profiles, interviews, and press materials written to each publication’s standards, ready for publication.
Ghostwriting
First-person pieces that sound authentically like the person they’re written for.
Blog & Content Marketing Articles
Articles for a brand’s own blog and/or partner blogs, and other channels.
Website Copy
Writing and editing website copy that helps a brand communicate its message clearly and persuasively, reflects the brand’s voice, and speaks to the right audience.
Text Editing
Editing and polishing an existing article or text to publication standard, while preserving its structure, tone, and brand character.
Book Editing
Content or copy editing for full-length manuscripts, for any genre.
Social Media Copy
Creating social media copy based on existing materials.
Content and Media Consulting
Strategic guidance on communicating your business, brand or ideas, with advice on developing clear messages and engaging with the media.
Need something else?
Send me more about your idea and let’s figure out the best solution together.
Feedback
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Client note
It’s impressive how quickly and accurately Grete works. She often has excellent content ready before I even realise I need it. Another quality I really appreciate is her friendly, flexible approach whenever changes are needed along the way. Working with Grete has been seamless.
kertu saks — Member of the Management Board, Tallinn TV Tower Foundation
Client note
If you need someone who understands the depths of what it means to be human, who can put the language of the soul into words, who can take on and handle complex journalistic stories, who gives society new heroes through the stories she writes, and who can also produce professional, formal text when needed — Grete is the best person I know for that, and someone I’ve worked with for several years.
Monika Kuzmina — founder & CEO, GoodNews Communication
Client note
Grete has been great to work with and has done an excellent job writing articles. She has a strong ability to understand the story behind the person and turn it into content that feels both authentic and engaging. I’ve really appreciated her professionalism, communication, and attention to detail throughout the process.
Karl Urbanik — Founder & Group CEO, Venture Villas Bali
Pricing
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Text Writing
Writing a single article or text
from € 100
Priced by the piece’s length and type — press releases, media articles, content marketing articles, blog posts, ghostwritten texts.
Editing
Copy or content editing for a single text
from € 75
Priced by the piece’s length and whether it’s copyediting or content editing.
Packages
3+ texts, writing or editing
Quote on request
For projects involving more than 3 texts — article or social media post series, website copy, full project launches. Priced to the scope of the project.
Retainer
Weekly or monthly text work
Quote on request
If your company or brand needs regular fresh content and editing, I offer ongoing collaboration for a monthly fee.
Book Editing
Content or copy editing for a manuscript
from € 7 / page
The exact price depends on manuscript length and scope of editing.
CONSULTING
Ideas, guidance and feedback
75 € / h
Guidance on developing content ideas and story angles for the media, feedback on existing copy, and support with writing and media relations.
Contact
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What’s your story?
I’ll help you find the right words and tone to tell it. Get in touch.
Looking for writing samples? Portfolio available on request.